{"id":24612,"date":"2026-06-22T20:10:43","date_gmt":"2026-06-22T19:10:43","guid":{"rendered":"https:\/\/yassinebentaleb.com\/comment-mailchimp-resout-le-probleme-dune-audience-quon-ne-peut-pas-atteindre-directement\/"},"modified":"2026-09-25T15:18:30","modified_gmt":"2026-09-25T15:18:30","slug":"mailchimp","status":"publish","type":"post","link":"https:\/\/yassinebentaleb.com\/fr\/mailchimp\/","title":{"rendered":"Mailchimp pour construire une liste e-mail et garder le lien avec votre audience"},"content":{"rendered":"<p>Les r\u00e9seaux sociaux donnent une audience, mais pas un acc\u00e8s garanti. Un changement d&rsquo;algorithme peut diviser votre port\u00e9e du jour au lendemain. Une liste e-mail, elle, vous appartient et vous permet de joindre directement les personnes qui ont choisi de vous suivre.<\/p>\n<p><a href=\"https:\/\/yassinebentaleb.com\/go\/mailchimp\/\" target=\"_blank\" rel=\"noopener\">Mailchimp<\/a> est une plateforme d&rsquo;e-mail marketing qui permet de construire une liste d&rsquo;abonn\u00e9s, de concevoir des e-mails avec un \u00e9diteur visuel, d&rsquo;automatiser des s\u00e9quences, de segmenter l&rsquo;audience et de suivre les r\u00e9sultats. Elle propose aussi des formulaires et des pages d&rsquo;inscription.<\/p>\n<p>Le lien avec la <strong><a href=\"https:\/\/yassinebentaleb.com\/fr\/all-guides\/continuity\/\">Continuit\u00e9<\/a><\/strong> est direct. <strong><a href=\"https:\/\/yassinebentaleb.com\/fr\/la-methode\/\">La M\u00e9thode<\/a><\/strong> fait de la pr\u00e9sence r\u00e9guli\u00e8re une discipline. Une lettre d&rsquo;information envoy\u00e9e avec r\u00e9gularit\u00e9 est l&rsquo;un des moyens les plus fiables de rester pr\u00e9sent aupr\u00e8s d&rsquo;une audience qui vous a choisi.<\/p>\n<h2>Ce que Mailchimp fait diff\u00e9remment<\/h2>\n<p>La diff\u00e9rence principale est l&rsquo;accessibilit\u00e9. Mailchimp est l&rsquo;une des plateformes les plus connues du secteur, avec une interface pens\u00e9e pour les d\u00e9butants et une large biblioth\u00e8que de mod\u00e8les et d&rsquo;int\u00e9grations.<\/p>\n<p>La deuxi\u00e8me diff\u00e9rence est l&rsquo;\u00e9tendue de l&rsquo;\u00e9cosyst\u00e8me. Mailchimp se connecte \u00e0 de nombreux outils de site, de boutique et de CRM, ce qui facilite la collecte d&rsquo;abonn\u00e9s \u00e0 partir de ce que vous utilisez d\u00e9j\u00e0.<\/p>\n<h2>La partie honn\u00eate<\/h2>\n<p>Les prix augmentent avec la taille de la liste, et pour les listes importantes d&rsquo;autres plateformes peuvent revenir moins cher. L&rsquo;offre gratuite a \u00e9t\u00e9 restreinte au fil du temps.<\/p>\n<p>Les fonctions avanc\u00e9es d&rsquo;automatisation et de segmentation sont r\u00e9serv\u00e9es aux offres sup\u00e9rieures. Consultez le site de Mailchimp pour les offres et limites actuelles.<\/p>\n<h2>Trois principes \u00e0 garder \u00e0 l&rsquo;esprit<\/h2>\n<ul>\n<li>Offrez une vraie raison de s&rsquo;inscrire. Dites clairement ce que les abonn\u00e9s recevront et \u00e0 quelle fr\u00e9quence.<\/li>\n<li>Envoyez r\u00e9guli\u00e8rement. Un rythme tenu vaut mieux qu&rsquo;un grand envoi occasionnel.<\/li>\n<li>Gardez une liste propre. Retirez les contacts inactifs pour prot\u00e9ger la d\u00e9livrabilit\u00e9 et vos co\u00fbts.<\/li>\n<\/ul>\n<h2>O\u00f9 cela s&rsquo;inscrit dans le tableau d&rsquo;ensemble<\/h2>\n<p>Une audience que vous pouvez joindre directement est un actif qui s&rsquo;accro\u00eet avec le temps. Chaque e-mail utile renforce la confiance et rend le suivant plus attendu.<\/p>\n<p>Mailchimp fournit le <strong><a href=\"https:\/\/yassinebentaleb.com\/fr\/all-guides\/system\/\">Syst\u00e8me<\/a><\/strong> pour entretenir ce lien. Utilis\u00e9 avec <strong><a href=\"https:\/\/yassinebentaleb.com\/fr\/all-guides\/intention\/\">Intention<\/a><\/strong> et <strong><a href=\"https:\/\/yassinebentaleb.com\/fr\/all-guides\/continuity\/\">Continuit\u00e9<\/a><\/strong>, il transforme une audience dispers\u00e9e en communaut\u00e9 que vous pouvez servir, et donc en <strong><a href=\"https:\/\/yassinebentaleb.com\/fr\/all-guides\/impact\/\">Impact<\/a><\/strong>.<\/p>\n<h2>FAQ<\/h2>\n<p><strong>Mailchimp est-il adapt\u00e9 aux d\u00e9butants ?<\/strong><br \/>Oui. Son \u00e9diteur visuel et ses mod\u00e8les permettent d&rsquo;envoyer un premier e-mail sans comp\u00e9tences techniques.<\/p>\n<p><strong>Peut-on automatiser des e-mails avec Mailchimp ?<\/strong><br \/>Oui. Il permet des s\u00e9quences automatiques comme un e-mail de bienvenue. Les automatisations avanc\u00e9es d\u00e9pendent de l&rsquo;offre.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les r\u00e9seaux sociaux pr\u00eatent une audience, une liste e-mail vous appartient. Mailchimp aide \u00e0 la construire et \u00e0 garder un lien direct. Voici comment l&rsquo;utiliser avec r\u00e9gularit\u00e9.<\/p>\n","protected":false},"author":1,"featured_media":28485,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"footnotes":""},"categories":[2362],"tags":[2531,2647,2761,2762],"class_list":["post-24612","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tools","tag-continuity","tag-email-marketing","tag-mailchimp","tag-newsletter"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Mailchimp pour construire une liste e-mail et garder le lien avec votre audience | Yassine Bentaleb<\/title>\n<meta name=\"description\" content=\"Les r\u00e9seaux sociaux pr\u00eatent une audience, une liste e-mail vous appartient. 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